What is technical SEO?
Technical SEO makes the parts of your website that search engines and visitors depend on work together. It covers accessible pages, sensible URLs, indexability, redirects, internal links and performance. An attractive page cannot help a customer if it fails to load or search systems cannot reach it.
Start with the pages that matter
A review starts with your business priorities: the services, products or information that should attract the right visitors. We compare those pages with the available crawl and Search Console data. A blocked enquiry page deserves a different response from an intentionally excluded account page. The goal is to identify errors that affect useful discovery, rather than treat every automated warning as equally urgent.
A practical technical review
We examine response codes, canonical URLs, robots directives, sitemap entries and links between important pages. We look for conflicting signals: a page in a sitemap that redirects, an indexable duplicate with a different canonical, or a service hidden behind navigation that a crawler cannot follow. Performance work focuses on actual page templates, image delivery, font loading and unnecessary scripts. Structured data describes the content visitors can see.
From findings to finished improvements
Each accepted issue needs an example URL, its business consequence, an implementation owner and a way to verify the repair. A redirect migration, for example, requires an old-to-new URL map and checks for loops and missing destinations. Changes are checked on the deployed site, then monitored as search systems process them. Search outcomes may follow well after the implementation is complete.
What to bring to the first conversation
Share your website, any recent redesign or platform move, your priority pages and known problems. Access to Search Console or analytics can help distinguish a discovery issue from a demand change. Use account invitations for access. Your written scope should separate investigation, implementation, content changes and ongoing monitoring.
A scope shaped around your website
- A prioritized issue register
- Template and crawl checks
- Implementation acceptance criteria
- A post-release review
Exact deliverables, responsibilities, fees and timing are agreed before work begins.
Related reading: technical SEO checklist, SEO and AEO explained, and how we work.